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Want a shortcut to clarity, confidence, and action?
Book a private 1:1 mentoring session with Erik — founder of Marked & Made — built for makers, engravers, and personalization business owners who want real-world guidance (not generic “guru” advice). Whether you’re just getting traction or you’re scaling fast, we’ll map a plan you can actually execute.
This session is for you if you’re asking things like:
“What should I sell next that will actually move the needle?”
“Am I pricing right… or leaving money on the table?”
“Should I buy that next machine… or outsource first?”
“How do I land more bulk/B2B orders without sounding salesy?”
“How do I scale without burning out?”
💡 Business & Strategy
Market testing products (how to validate before you invest time + money)
Product-market fit for laser/UV items (what sells, what doesn’t, and why)
Building a product ladder (entry items → bestsellers → premium/custom)
Creating “evergreen” sellers vs seasonal drops
SOPs + workflows that keep production smooth
💰 Pricing, Profit & Scaling
Pricing for profit (not just “what others charge”)
Bulk pricing tiers + minimums that make sense
Quoting custom work (how to avoid scope creep)
Scaling from side hustle → full-time without chaos
Hiring help vs staying lean (and what to delegate first)
🧰 Lasers, UV Printing & Equipment Decisions
Equipment purchase vs outsourcing (when each makes sense)
Choosing your next machine: diode vs CO2 vs fiber vs UV printer (ROI thinking)
Adding new capabilities without wrecking your processes
Material selection + sourcing (what’s worth stocking vs ordering on demand)
Production planning for high-mix, high-variant personalization
🏪 Retail + Events + In-Person Sales
Moving into a retail space (and how to avoid expensive mistakes)
Walk-in personalization workflows (speed, signage, pricing, upsells)
Pop-ups, markets, and events: what to bring, how to display, how to sell
Fundraisers + partnerships (how to structure them to be profitable)
In-store/booth layout that drives higher AOV 💵
📣 Marketing That Actually Works
Social content ideas for laser/UV businesses (without living on your phone)
Turning custom orders into repeatable content + sales
Local marketing: Google, community groups, schools, partnerships
B2B outreach (simple scripts + offers that get replies)
Building a brand people remember (not just “another tumbler shop”)
🛠 Product Development & Design
Developing winning product lines (patch hats, tumblers, UV goods, apparel)
Design strategy: trend riding vs brand consistency
Bundles, collections, and add-ons that increase cart value
Reducing SKU chaos while still offering customization
Launch planning + promos that don’t feel spammy
✨ A focused 1:1 call (video or audio) tailored to your goals
📝 A clear action plan with next steps (so you don’t leave hyped but stuck)
📌 Honest feedback on what to fix, what to stop, and what to double down on
Step 1: Purchase your session
Step 2: You’ll receive instructions to schedule your time + share your goals
Step 3: We meet, go deep, and build your plan 💪
Whether you’re engraving your first tumblers or running a full production shop, this session is designed to help you move faster, price smarter, sell more, and build a business that doesn’t own you.
After purchase, you’ll be able to share your top 1–3 topics and any links/screenshots you want reviewed (website, product listings, pricing sheet, social profiles, etc.) so we can make the most of our time.
Made with care
Heirloom quality
Premium materials
Custom Designs
